MEET YOUR SPEAKERS

Description

Learn how to evaluate AI solutions for your Salesforce ecosystem with a practical framework that covers native tools, custom builds, and best-of-breed platforms, plus real-world insights from Checkr’s implementation journey.

The Challenge

Your team is adopting AI faster than ever. But one critical decision keeps coming up: Should we use what Salesforce provides out of the box? Build something ourselves with OpenAI and custom workflows? Or adopt best-of-breed solutions that integrate with our stack?

The stakes are high. Choose wrong, and you face technical debt, security risks, budget overruns, and Frankenstack chaos. 

The good news? There’s a framework to make this decision with confidence.

The Speakers

Ben McCarthy | Salesforce Ben, Founder

The trusted voice of the Salesforce community, helping admins and architects make better platform decisions.

Chris Jacob | Chief Solutions Officer, Language IO

20+ years architecting enterprise AI and translation solutions for global support teams at scale.

Christian Shrader | Ops, Tools & Systems, Checkr

Led the evaluation and implementation of AI multilingual support – sharing real criteria, decisions, and results.

Who Should Attend

Salesforce admins, CX directors, RevOps leaders, AI program owners, and IT/systems architects making AI tooling decisions. If you’re choosing between native capabilities, custom builds, or integrated solutions, this is for you.

Walk Away With a Clear Decision Framework

The Framework: Practical criteria to evaluate native, build, or best-of-breed covering business outcomes, TCO, security, scalability, and governance.

The Reality Check: Why “native-first” isn’t always complete, and what building custom AI actually costs (maintenance, risk, complexity).

The Case Study: Checkr’s complete journey from business need through evaluation, decision criteria, implementation, and measurable results.

The Takeaways: Decision templates, evaluation guides, and integration resources you can apply to your own projects.