Build, Buy, or Best-of-Breed?
The Ultimate Guide to AI Tooling: A Decision Framework for Salesforce & AI Teams
PRESENTED BY
WHAT YOU’ll LEARN
Learn how to evaluate AI solutions for your Salesforce ecosystem with a practical framework that covers native tools, custom builds, and best-of-breed platforms- plus real-world insights from Checkr’s implementation journey.
The Speakers
Ben McCarthy, Salesforce Ben, Founder : The trusted voice of the Salesforce community, helping admins and architects make better platform decisions.
Chris Jacob, Chief Solutions Officer, Language IO : 20+ years architecting enterprise AI and translation solutions for global support teams at scale.
Christian Shrader, Ops, Tools & Systems, Checkr : Led the evaluation and implementation of AI multilingual support – sharing real criteria, decisions, and results.
Walk Away With a Clear Decision Framework
The Framework
Practical criteria to evaluate native, build, or best-of-breed covering business outcomes, TCO, security, scalability, and governance.
The Reality Check
Why “native-first” isn’t always complete, and what building custom AI actually costs (maintenance, risk, complexity).
The Case Study
Checkr’s complete journey from business need through evaluation, decision criteria, implementation, and measurable results.
The Takeaways
Decision templates, evaluation guides, and integration resources you can apply to your own projects.
The Support Platform Truly Built for Two.
The ultimate customer experience isn’t defined by the smartest AI, but by the moment both humans leave feeling understood.
