Why We Changed Our Pricing and What It Means for your CX Team
Your customers need support in their native language. Your budget should not be the reason they do not get it.

By Heather Shoemaker, CEO
Table of Contents
The Problem With How Multilingual AI Has Been Sold
What Changed and Why
What Did Not Change
How to Figure Out Where to Start
Discover More
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How to Run a Translation POC That Actually Leads to a Decision
Most translation POCs end the same way: inconclusive results, stakeholders with different takeaways, and no clear path forward. Here’s how to run one that actually produces a decision.
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Why “Just Use an LLM” Breaks Down in Real Customer Support
Every enterprise exploring AI for customer support eventually arrives at the same fork in the road. One path leads toward building something internally with a model like Gemini or ChatGPT. The other relies on whatever translation capability is already bundled inside the CRM or CCaaS platform. Engineering teams assume the problem is mostly API calls…





