Why We Changed Our Pricing and What It Means for your CX Team
Your customers need support in their native language. Your budget should not be the reason they do not get it.

By Heather Shoemaker, CEO
Table of Contents
The Problem With How Multilingual AI Has Been Sold
What Changed and Why
What Did Not Change
How to Figure Out Where to Start
Discover More
-
Spain’s Ley 10/2025: What the New Customer Service Law Means for Multilingual Support
Spain’s Ley 10/2025 requires companies to meet customers in the language of their region — Catalan, Basque, Galician, Aranese, and Spanish — across every interaction, including complaint responses, billing communications, and call center conversations. Response windows are cut from 30 days to 15, and down to 5 days for billing issues.
-
The Hidden Cost of Getting AI Translation Wrong
Everyone in enterprise software is talking about AI translation right now. And for good reason. Large Language Models have fundamentally changed what’s possible in multilingual customer support. The quality ceiling has moved. The language coverage has expanded. The potential is real.





