Why We Changed Our Pricing and What It Means for your CX Team
Your customers need support in their native language. Your budget should not be the reason they do not get it.

By Heather Shoemaker, CEO
1 min read
23 Apr 2026
Table of Contents
The Problem With How Multilingual AI Has Been Sold
What Changed and Why
What Did Not Change
How to Figure Out Where to Start
Discover More
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Why We Changed Our Pricing and What It Means for Your CX Team
Your customers need support in their native language. Your budget should not be the reason they do not get it.
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Why “Just Use an LLM” Breaks Down in Real Customer Support
Every enterprise exploring AI for customer support eventually arrives at the same fork in the road. One path leads toward building something internally with a model like Gemini or ChatGPT. The other relies on whatever translation capability is already bundled inside the CRM or CCaaS platform. Engineering teams assume the problem is mostly API calls…




