Why We Changed Our Pricing and What It Means for your CX Team
Your customers need support in their native language. Your budget should not be the reason they do not get it.

By Heather Shoemaker, CEO
1 min read
4 May 2026
Table of Contents
The Problem With How Multilingual AI Has Been Sold
What Changed and Why
What Did Not Change
How to Figure Out Where to Start
Discover More
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Build vs. Buy vs. Platform: What Most Enterprise Evaluations Get Wrong
Cost-first evaluations consistently favor options that are easy to start but difficult to sustain. The tradeoffs don’t become visible until later, when the system is already in use and the organization is committed. By then, changing direction is far more expensive than making a better decision upfront.
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Why We Changed Our Pricing and What It Means for Your CX Team
Your customers need support in their native language. Your budget should not be the reason they do not get it.




