Tag: multilingual customer support
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What Happens When Retail Packaging Translation is a Bust?
When retail packaging translations go bust, the brand suffers. The missed translations may offend customers, push them to a new brand and eventually force them to leave you all together. Terrible retail packaging translations may also lead to bad press, humiliation and internal job loss (marketers, pay attention!). In this example, phrasing intended to speak…
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Estimated reading time: 10 minutes
Questions to Ask a Potential Multilingual Customer Service Provider
For us, the last few months have been a flurry of requests from new prospects about how they can provide multilingual customer support to meet growing customer service needs without breaking the bank. These conversations are happening with customer service teams in the numerous sectors that are seeing growth because of, or and in spite…
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Estimated reading time: 10 minutes
Meet Our Professional Human Translators Series: Interview 2, Fatma
The Language I/O Meet Our Translators series attempts to showcase the great minds behind our outstanding professional human translations. Professional human translation is a component of Language I/O’s business model that separates it from competitors who use crowdsourcing rather than professional translators, to provide human translations. Today we speak with Fatma, a Turkish translator who…