Author: Rachel Riebeling

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    One Multinational Take on Gender and How to #beboldforchange

    “Men and women are just different. It doesn’t mean one is bad and the other is good, but we’d truly get much further if we could use the strength that each individual has without considering gender.” — Kaarina Kvaavik, co-founder of Language I/O The culture shock Kaarina Kvaavik’s experienced when she moved from Sweden to the…

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    What’s ‘Appening? Connect with our Salesforce and Oracle Plugins

    We’ve been working with Salesforce and Oracle for years to provide quick, accurate human and machine translation to businesses using customer relationship management (CRMs) integration.  Regardless of whether your company uses Salesforce or Oracle (we recommend each equally), with our product suite your customer service team can go from speaking English to Russian, Japanese, or French in one click of one button. With…

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    Oxford Study Shows Language Choice Impacts Decision to Buy

    Thinking about revamping your user experience in 2017? How much thought have you put into language? A new Oxford study shows that when it comes to purchasing power, language is more important than you might think. According to the study conduced by Scott Hale from the University of Oxford and Co-Author Irene Eleta from the Barcelona Institute of…

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    Whether Chatting with a Bot or Person, Language Matters

    People are either loving or hating chatbots. Taco Bell, Facebook and even CNN are using chatbots to help with transactions and customer support. But love ‘em or hate ‘em, to be effective, chatbots still have to speak their customer’s language particularly if they’re helping with customer service. Chatbots are great for many things just like…

  • Estimated reading time: 10 minutes

    Say, What?: Do You Understand How Your Customers Communicate?

    Today is National Get to Know Your Customers Day so we have to ask, do you know your customers? More specifically, do you know how they communicate?  Communication is the sole reason clients use Language I/O, which provides software translation products to several multi-national companies. Without quality translations, an English speaking Fortune 500 can’t communicate with Portuguese or…