Author: Beck McLoughlin

There’s a universal truth inside every support organization that rarely makes it into executive presentations or vendor demos: CX managers are holding everything together. They are the reality check between high-level transformation goals and the day-to-day mechanisms that actually deliver the customer experience. 

CX leaders don’t fear AI because they don’t understand it. They fear it because they do.

Here’s what 2025 revealed about the state of multilingual CX, the lessons teams learned (sometimes the hard way), and what those lessons mean heading into 2026.

Rage bait may be Oxford’s Word of the Year, but the moment you try to translate it, everything falls apart – fast. What sounds perfectly normal in English turns bizarre, even unsettling, once other languages take the metaphor literally.

Let’s take a trip around the globe to see how people say “Happy New Year,” and what those traditions reveal.