Author: Beck McLoughlin

Your support team is good at their jobs. But right now, they are working with one hand tied behind their back. Every time a customer write in a language nobody on shift speaks, something breaks – the conversation stalls, the ticket escalates, or the customer gives up.

Spain’s Ley 10/2025 requires companies to meet customers in the language of their region — Catalan, Basque, Galician, Aranese, and Spanish — across every interaction, including complaint responses, billing communications, and call center conversations. Response windows are cut from 30 days to 15, and down to 5 days for billing issues.

Everyone in enterprise software is talking about AI translation right now. And for good reason. Large Language Models have fundamentally changed what’s possible in multilingual customer support. The quality ceiling has moved. The language coverage has expanded. The potential is real.

Today I’m proud to announce that Language IO now integrates Large Language Models (LLMs) from Google Gemini and DeepL NextGen directly into our translation engine. For our customers, this means a level of translation quality that traditional models simply cannot match. For prospects evaluating enterprise translation for the first time, it means the bar just…

Cost-first evaluations consistently favor options that are easy to start but difficult to sustain. The tradeoffs don’t become visible until later, when the system is already in use and the organization is committed. By then, changing direction is far more expensive than making a better decision upfront.